The Government of Assam has been actively working to enhance the quality and market reach of products developed by Self-Help Groups (SHGs) through various initiatives

Capacity Building and Training

The State Institute of Rural Development (SIRD) Assam has emphasized the need for rotational leadership within SHGs to develop leadership qualities among members, thereby enhancing group management and product quality. Read More +

Market Linkages and Branding

The Assam State Rural Livelihoods Mission (ASRLM) has been facilitating the marketing of SHG products through various platforms, including :