ODOP is an initiative aimed at promoting a specific product from each district of Assam, leveraging the region's unique strengths and resources. The goal is to increase production, improve market access, and boost the local economy by focusing on products with high potential for growth and export.

The primary objective of ODOP is to enhance income opportunities for local artisans, farmers, and entrepreneurs by promoting district-specific products, encouraging self-reliance, and contributing to the state's economic development.

The products are chosen based on the district's resources, historical or cultural significance, and market potential. The selection process involves consultation with stakeholders, including government departments, industry experts, and local communities.

Products include agricultural goods (tea, spices, fruits), handloom and handicrafts (mekhela chador, bamboo crafts), processed foods, and other region-specific items such as black rice, eri silk, and traditional pickles.

Yes, producers and entrepreneurs can avail of financial assistance through government schemes like the Prime Minister's Formalization of Micro Food Processing Enterprises (PMFME), which is aligned with ODOP to provide funding, subsidies, and capacity-building programs.

ODOP aims to improve the export potential of district-specific products by ensuring quality, enhancing branding, and providing access to export markets. Products with global demand, like Assam Tea and Muga Silk, are prioritized for export promotion.

ODOP contributes to Assam's economy by creating jobs, fostering entrepreneurship, increasing agricultural and industrial output, and boosting income in rural and semi-urban areas. It also strengthens the state’s identity in the national and global markets.

Yes, ODOP products are showcased at state and national-level exhibitions, trade fairs, and online marketplaces. Platforms like Amazon’s "Indian Handicrafts" section and GeM (Government e-Marketplace) are used to promote and sell these products.

ODOP emphasizes eco-friendly production methods, sustainable use of local resources, and minimizing waste. For instance, products like bamboo and cane crafts promote environmentally sustainable industries while generating livelihoods.